Behind the logo

Info 25
How would you rebrand BP - this is an action organized by Greenpeace.
Via Greenpeace: A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP wants to invest billions of pounds into the Canadian tar sands - the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting carbon emissions.

That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands.

The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.

We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.
How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

How would you rebrand BP

Tags: beyond petroleum rebrand Greenpeace BP
Posted by creoflick 10 years, 9 months ago from: www.greenpeace.org.uk/files/tarsands/logo-competition.html

Leave a comment

Name:
Comment:
 

Creative Unconventiona

Reporter without Borde

World of miniatures

Polar Bears – The Qu

What I eat

Three-dimensional imag

Apollo 70 Airstream Ba

Chinook Arc by Creativ

Amazing Shadow Art

Danish fashion

Airborne

Berenice Abbott

The Door to Hell

Something for a cat

Inspiring Digital Art

Mystic charm of the wi

Duncan Shotton’s Rai

Arnaldo Anaya Lucca

10 most beautiful bank

Booleanos by Joel Esca