Creative Branding for Point G

Chez Valois Branding & Design is a Montreal-based agency that designs premium brands with a real commercial edge. The award-winning team offers expertise in brand strategy, brand identity and visual/structural packaging design, while ensuring the cohesion and success of your brand throughout all others communications: website, advertising campaigns, marketing initiatives, etc.
Chez Valois was mandated in 2011 to review the overall identity of the Point G brand. "Our challenge was to create an intimacy, an interaction with the consumer, in a way that makes the initiated smile and charms even the most timid."