Duracell Promo Packaging

Info 2
By Spencer Bigum: Batteries don’t just power cool things, anymore. They are the cool things. With this new package design for Duracell, I created a promotional tool to get people excited about the batteries they buy. I used icons from popular culture, like Star Wars, to help the Duracell brand stand out on the shelf from its competitors. It gives people a chance to connect directly with the product in a way that other brands don't. Who knows, maybe in 50 years we’d see this packaging up at a collector’s auction.

The new package is made of 100% recycled cardboard and uses the back of the "original" battery package as the front for a larger canvas, which is why there isn't a need for a clear plastic case to hold the batteries anymore. A few other ideas for other pop-culture references were included to see how the system could work.
Vader runs on Duracell

Vader runs on Duracell

Droids runs on Duracell

Droids runs on Duracell

Stormtroopers runs on Duracell

Stormtroopers runs on Duracell

Robocop runs on Duracell

Robocop runs on Duracell

Duft Punk runs on Duracell

Duft Punk runs on Duracell

Tags: Spencer Bigum packaging design packaging design
Posted by creoflick 8 years ago from: www.behance.net/gallery/Duracell-Promo-Packaging/1290015

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